Privacy Policy – Calm or Call (UK)

Last Updated: April 2026

At Calm or Call, we take your privacy as seriously as your health. Because we deal with health-related inquiries, we have designed our platform to operate with the highest standards of data minimization. This policy explains how we handle information when you use our UK AI triage tool.

1. Our “Privacy-First” Commitment

Unlike many health platforms, Calm or Call does not require an account, name, or email address to provide a symptom assessment. We believe you should be able to get health guidance without sacrificing your identity.

2. Information We DO NOT Collect

We never collect the following:

Personally Identifiable Information (PII): We do not ask for, or store, your name, date of birth, address, or phone number.
Identifiable Health Records: We do not link your symptom inputs to any real-world identity.
IP Addresses: We anonymize IP addresses in our analytics to ensure your location cannot be traced back to you personally.

3. Information We DO Process

To provide the AI assessment and improve our service, we process:

Symptom Inputs: The text or selections you provide regarding your health. This data is processed in real-time by our AI to generate a recommendation.
Technical Data: Browser type, device type, and time spent on the site (used for optimizing site performance).
Usage Patterns: Which sections of the tool are used most frequently, to help us improve our clinical logic.

4. Legal Basis for Processing (UK GDPR)

We process your anonymized data based on:

Your Consent: By clicking “Start Assessment,” you explicitly agree to the processing of the symptoms you enter for the purpose of receiving a triage recommendation.
Legitimate Interests: To maintain and improve the safety and accuracy of our AI tool.

5. Cookies & Third-Party Services

We use a limited number of cookies for the following:

Analytics: To understand site traffic (e.g., Google Analytics with IP anonymization).
Advertising (AdSense): We may display ads. Our advertising partners may use cookies to serve ads based on your prior visits to this or other websites. You can opt-out of personalized advertising in your browser settings.
Affiliate Links: If you click an affiliate link, a cookie may be set by the provider (e.g., Amazon) to track commissions.

6. Data Security & Storage

While the data we collect is anonymous, we still use industry-standard encryption (SSL/TLS) to protect the communication between your device and our servers. Data is stored on secure cloud servers located within the UK/EEA where possible.

7. Data Sharing

We do not sell your health data. We only share anonymized information with:

Service Providers: Cloud hosting and AI processing partners who are contractually bound to data protection standards.
Legal Authorities: Only if required by UK law, though we have no identifiable data to provide.

8. Your Rights (UK GDPR)

Under the UK GDPR, you have the right to access, rectify, or erase your data. However, because our data is fully anonymized, we generally cannot identify specific records to delete or change them upon request.

9. Contact Us

For any privacy-related questions, please contact us at:
Email: privacy@calmorcall.com

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